Research & Development

The Importance of Rendering

When the need for new product development arises, companies look for ways to represent their a new idea. This means the designers have to come up with a something they can show. Not only that, they also need to communicate the feasible product idea or concept in the best way possible. Visually communicating the concept of the product not only acts as a proof of concept but also helps in engineering the product. It also communicates how to put together or use the product.

In order to achieve this feat, most designers and engineers use what is known as rendering.

What is rendering?

Rendering is creating a photorealistic or non-photorealistic image of a concept using a computer program. Rendering may be 2D or 3D, depending on the developers need for idea conceptualisation. Rendering helps the developers in speeding up concept approval way before the actual product is made and also identify design problems. The rendered concept can also act as a marketing tool to attract potential customers or even investors.

Rendering software allows developers to create visuals that look as real as the end product, communicating the idea before a piece of material is even cut. This also helps designers and engineers collaborate on how best the end product can be made.

The death photography

Photography used to play a major role when companies wanted to bring ideal to life. Developers used to take pictures of prototypes as proof of concept. With the coming in of rendering software, photography in product development became overshadowed. 3D rendering makes the visualizing of the idea much more realistic as compared to 2D photography. Through rendering, the developer can decide exact aesthetics, which would require multiple shoots and sets to achieve with photography.

Rendering makes it easy to make changes to the visual concept, unlike with photography, which is once off and requires a new shoot to visualize changes made to the product. (I’m sure you can agree that this makes the process of coming up with a quality product easier and faster). Other engineering issues such as design problems can be easily detected through rendering software rather than photography.

Why is rendering becoming increasingly important in product development?

Rendering is becoming increasingly important in product design and development as it provide sa better visual representation of the idea or concept. Developers are increasingly using rendering software at various stages in the product model development. It is used in the early stages of development to enable concept approval. The developer uses concept visuals to prove the quality of their new product. Later in the process, 3D rendered models are used to visually represent the desired completed product.

Developers make multiple views of the concept for use as sales, advertising and marketing materials. Companies use rendered images to test the reception of a new product to the public way before the actual product is completed. This also helps the developers make changes to the concept where needed. And this allows them to gather useful feedback before getting the product manufactured.

In this day of technological advancements, we will see more developers using rendering as proof of concept of new products. While photography isn’t going away anytime soon, rendering has become ubiquitous to new product development. Developers will continually look to better ways of representing their concepts, and it is quite clear that rendering is the way forward.

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